Media Solutions, VP

Make a meaningful difference in peoples lives. Come to Cancer Treatment Centers of America® (CTCA) where Our Mission and Our Promise to patients drives a culture and commitment where people look forward to the challenge of each day ... where you can help deliver the hope of a better quality and length of life that many advanced cancer patients are searching for each day. Thats why we are here, creating Stories of Life, Stories of Hope.

CTCA is a national network of specialty hospitals that provide comprehensive, fully integrative cancer treatment. We offer the most sophisticated forms of conventional oncology treatment, combined with complementary therapies that support the entire person.

Its a place where your direct marketing and media expertise will deliver stories of our exceptional standard of care known as the Mother Standard®, where our entire staff provides the same level of care to each patient that we would want for our own loved ones. For those of you who can see how rich and fulfilling this mission-driven, patient-centric, cutting-edge work is, we hope your story starts here.

Start your story at our corporate office in Schaumburg, IL as our VP, Integrated Media .

Your Role

• In this leadership role, you will support the CTCA brand and our mission through aggressive, integrated direct to consumer media strategy development that is highly targeted, and efficiently delivers through execution of conventional, online and social media. The goal of the CTCA strategic media plan is to connect with and generate response from targeted potential patients while delivering compelling, DR messaging. You must possess demonstrated in-depth knowledge of emerging communication media, new technologically driven trends, DR creative processes, and best practices in all media options. You will ensure industry standards are exceeded through innovative and strategic application of innovative integrated media solutions. In this role the right candidate will:

• Develop and refine our traditional media and social media strategies by addressing both patient acquisition and brand building goals as a critical component of the marketing model.
• Leverage technical expertise to deliver valid, insightful and actionable media research that drives effective media planning and buying strategies.
• Develop budget planning tools to leverage, communicate and manage a substantial multi-media budget in excess of $50 million dollars.
• Manage the media mix and budget allocations appropriate to fulfill the direct contacts and targeted, prospective patients needed to fulfill our patient acquisition goals.
• Develop and apply sophisticated metrics to measure media efficiency and effectiveness across the integrated media plan and the ROI it produces.
• Develop quarterly goals, and working with the analytics team, develop cross media (inclusive of social media), holistic campaign and cross-enterprise reporting.
• Build effective relationships with both internal stakeholders who need to understand and rely on media to generate required patient acquisition.
• Select, manage and evaluate the external media partners with whom we work with closely, to achieve our goals
• Will be proactive and resourceful with the desire to make an impact and a difference in our organization.
• Establish partnerships with other marketing leaders, external service providers, vendors, and media buyers, who can contribute to, and facilitate the effective delivery of media solutions.
• Work effectively in a matrix organization.